ICICI Bank has recently launched a dedicated centre in Bengaluru to provide business solutions exclusively to start-ups and small business owners in order to offer them hassle free services, all under one roof. This centre has been designed to cater to the growing and varied needs of the MSME segment. Funding & Business solutions now available more easily for MSMEs and Start-ups in Bengaluru THE PROBLEM The complex procedures, lack of proper guidance, confusion regarding documentary requirements and cumbersome processes of appraisal and disbursement in traditional banking channels act as a deterrent for MSMEs looking to raise funds for their working capital requirements. THE SOLUTION Mr. Sandeep Batra, Executive Director (Designate), ICICI Bank along with Mr. Viral Rupani, Retail Business Head — South, ICICI Bank inaugurated ICICI Bank’s first centre which is designed to offer solutions to varied needs of the MSME segment. This is a first of its kind initiative by ICICI