On a regular day when you are busting your butt off at work, or over the weekend when you are drowning yourself in your favourite poison after a long and difficult week at work — and then it suddenly hits you. You have an idea which can solve a problem and grow into a sustainable business, or get you a profitable exit. Your AHA moment!! Source HOW DO YOU BOOTSTRAP A NEW BUSINESS WITHOUT TAKING A MASSIVE FINANCIAL HIT? You’ve been bitten by the entrepreneurial bug and your days as a salaried employee could be limited. The next obvious thing for you is to figure out how to start building your business, without quitting your job. Based on my personal experience of bootstrapping a startup 12 months ago, here’s what you should follow: Start with figuring out how much money you are going to need for all your necessary personal expenses (essentials, rent / EMI, travel, etc) for 12 months (or 18 months or 6 months, depending on how long you want to try out and risk before tak...

MSMEmitra  is utilising the power of technology and digital marketing for making business loans, funding, government promoted SME schemes for MSMEs and Start-up funding more accessible for entrepreneurs across India. India has a population in excess of 1.30 Billion (and growing!!!). The country is the 6th largest and the fastest-growing trillion dollar economy in the world, making India one of the centres for innovation and disruption, with multiple untapped segments ripe for aggressive growth. One such segment is the  FINANCIAL SERVICES  segment. While the market has been disrupted and stagnated over the last decade in the retail financial services (to be more precise, banking services for individuals), financial services for start-ups and small businesses have been deprived the same focus, until now. Providing financial consultancy and business advisory services —  MSMEmitra START-UPS AND MSMEs — THE DRIVING FORCE BEHIND THE INDIAN ECONOMY A staggering 9...