The platform offers banking facilities & value added services in one place to enhance productivity & efficiency of merchants. Merchant Stack by ICICI Bank The self-employed and MSME segment form the backbone of the Indian economy. A significant part of this segment, over 2 crore retail merchants, carry out large value transactions every year. The shift towards a digital economy and contactless banking services gives a strong indication that the value of transactions carried out by retail merchants will grow multi-fold in the coming years. The changed payment preferences of consumers signify that the banking requirements of retail merchants have also changed and are very different from the requirements of other MSME segments. Understanding these changing needs of the segment and in line with the bank’s principle of ‘Business with Care’, ICICI Bank recently announced the launch of its ‘Merchant Stack’ platform. The Merchant Stack platform is a set of the